Friends Reunited is looking to ramp up its display sales by appointing Unanimis to exclusively sell online advertising.
Unanimis has bolstered its reach by adding Friends Reunited, owned by online innovation group brightsolid, to its publisher portfolio. The social networking site, which has over 24 million registered members, has appointed the sales house to exclusively handle all online advertising across the site.
As one of the original social networking sites in the UK, Friends Reunited attracts over 2 million unique visitors and generates 40 million page impressions a month.
Unanimis will also be responsible for online advertising of brightsolid online publishing’s other brands, which collectively draw over 120 million page impressions per month and include Genes Reunited, findmypast.co.uk and Friends Reunited Dating.
The online publishing group offers advertisers a unique platform to target a core ABC1 user group aged +35, with a split of 58% males to 42% females. Friends Reunited also has extensive targeting opportunities across age, gender and hobbies, including pets, cars, holidays and jobs.
Matt Bushby, Head of Friends Reunited, said: “We’re delighted to be working with Unanimis, they have a creative approach to implementing ad campaigns and we’ll be working closely with them to develop exciting tailored propositions for our advertisers.
Friends Reunited has over 2m unique visitors every month and we want to give people the ability to share the bigger things in their life with the people who really matter to them.”
Ends.
About Unanimis
Unanimis is theUK’s largest exclusive digital advertising network specialising in branded and performance display advertising, across internet and mobile.
Acquired by the Orange France Telecom Group in Aug 2009, Unanimis now incorporates Orange.co.uk and Orange Mobile Portals into their ad network offering.
Unanimis creates value from online audiences for both advertisers and publishers. For advertisers, Unanimis identifies and targets relevant audience segments to help maximise ROI and meet their marketing objectives. For publishers, Unanimis monetizes their advertising inventory to maximise site revenue from their audience.
Unanimis sells advertising to leading media and advertising agencies and direct advertisers who are looking to reach a relevant audience through the internet and mobile. It meets the advertisers’ objectives, whether it is to drive brand awareness, convert a customer through direct response channels or retarget an existing customer.
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