Friends Reunited appoints Unanimis to sell online advertising

Friends Reunited is looking to ramp up its display sales by appointing Unanimis to exclusively sell online advertising.

Unanimis has bolstered its reach by adding Friends Reunited, owned by online innovation group brightsolid, to its publisher portfolio. The social networking site, which has over 24 million registered members, has appointed the sales house to exclusively handle all online advertising across the site.

As one of the original social networking sites in the UK, Friends Reunited attracts over 2 million unique visitors and generates 40 million page impressions a month.

Unanimis will also be responsible for online advertising of brightsolid online publishing’s other brands, which collectively draw over 120 million page impressions per month and include Genes Reunited, findmypast.co.uk and Friends Reunited Dating.

The online publishing group offers advertisers a unique platform to target a core ABC1 user group aged +35, with a split of 58% males to 42% females. Friends Reunited also has extensive targeting opportunities across age, gender and hobbies, including pets, cars, holidays and jobs.

Matt Bushby, Head of Friends Reunited, said: “We’re delighted to be working with Unanimis, they have a creative approach to implementing ad campaigns and we’ll be working closely with them to develop exciting tailored propositions for our advertisers.

Friends Reunited has over 2m unique visitors every month and we want to give people the ability to share the bigger things in their life with the people who really matter to them.”

Ends.

 

 

About Unanimis

Unanimis is theUK’s largest exclusive digital advertising network specialising in branded and performance display advertising, across internet and mobile.

Acquired by the Orange France Telecom Group in Aug 2009, Unanimis now incorporates Orange.co.uk and Orange Mobile Portals into their ad network offering.

Unanimis creates value from online audiences for both advertisers and publishers. For advertisers, Unanimis identifies and targets relevant audience segments to help maximise ROI and meet their marketing objectives. For publishers, Unanimis monetizes their advertising inventory to maximise site revenue from their audience.

Unanimis sells advertising to leading media and advertising agencies and direct advertisers who are looking to reach a relevant audience through the internet and mobile. It meets the advertisers’ objectives, whether it is to drive brand awareness, convert a customer through direct response channels or retarget an existing customer.

brightsolid completes acquisition of Friends Reunited from ITV plc

18th March 2010

brightsolid completes acquisition of Friends Reunited from ITV plc

brightsolid today announced the completion of its acquisition of Friends Reunited Group from ITV plc for £25 million, following clearance by the Competition Commission.

The online innovation business, which is owned by DC Thomson, already owns and operates a number of online sites where people go to search their past, share their story and connect with people and places. It announced its intention to acquire Friends Reunited Group in August 2009 believing it an excellent opportunity to utilise this experience to bring new focus to the iconic brands in the group (Friends Reunited, Genes Reunited and Friends Reunited Dating).

The completion of the deal will now enable brightsolid to integrate the brands within its online publishing business. As part of this the genealogy site Genes Reunited will remain separate from brightsolid’s other genealogy services, including findmypast.co.uk. Both brands are already key players in the dynamic family history sector and united are set to make brightsolid one of Britain’s leading genealogy businesses.

Chris Van der Kuyl, CEO brightsolid said: “It is fantastic news to finally get the green light from the Competition Commission for the completion of the deal. It has certainly been a frustrating period for all involved and meant that we were unable to take any control of the brands until this point. We’re now looking forward to working with the team at Friends Reunited Group to agreeing and implementing the new ideas to shape the direction of this exciting business.”

ENDS

Notes to Editors

Friends Reunited is the original social network with 20.6 million members. It was launched in 2000 to put old school friends back in touch with each other and swiftly became a British media phenomenon. Sister site Genes Reunited was launched in 2003 and is currently the UK’s largest family history website with over 9 million members worldwide and 650 million names listed.  Together with Friends Reunited Dating, the group attracts three million unique users per month.

For further information, please contact:

Inez de Koning

inezd@lansons.com

Direct dial: 0207 294 3623

Mobile: 07940 526021

About brightsolid

brightsolid began life in 1995 as Scotland Online and is a leading UK independent provider of IT business services to large public and private sector organisations.

brightsolid helps its clients to design and implement high volume, high availability, high performance online products and services. It has done this successfully since the mid 1990s when it became one of the pioneering internet companies of the time.  brightsolid has two divisions, online publishing and online technology.

brightsolid’s online technology division is a leading UK independent provider of online IT business services and an ISP delivering business-critical services.  The company’s online technology division specialises in managing clients’ information availability and online presence through hosting, internet access, applications and business continuity products and services.

brightsolid’s online publishing division has significant expertise in the digitisation and management of records in a fast-growing online market.   It manages ScotlandsPeople.gov.uk, a partnership between the General Register Office for Scotland, the National Archives of Scotland and the Court of the Lord Lyon.

In 2007, brightsolid acquired findmypast.co.uk, an online family history site.  findmypast.co.uk was the first website to put the complete birth, marriage and death indexes for England and Wales online.  The company also successfully launched ancestorsonboard.com, the online passenger lists records resource, for The National Archives in January 2006. It included details of over 24 million travellers, including the historic details of the Titanic’s maiden voyage.  brightsolid recently launched the online magazines ‘Discover My Past Scotland’ and ‘Discover My Past England’.

Headquartered in Dundee, the company is owned by the publishers D.C. Thomson and has offices in Edinburgh and London.

www.brightsolid.com

About DC Thomson

DC Thomson & Co Ltd is a long-established, family-owned and run company which has been publishing newspapers and magazines for well over 100 years.

The firm produces more than 100 million copies of their many titles each year including respected local and national newspapers, books, annuals and a range of comics and magazines for both adults and children.

DC Thomson has also brought to life some of the UK’s most iconic characters – such as The Beano’s Dennis and Gnasher and The Dandy’s Desperate Dan.

Founded in 1905 it remains a major Scottish publisher, operating from three sites in Dundee, and branch offices in Glasgow, Manchester and London, as well as a chain of local district offices which help the Company retain its links with the communities they serve.

The company has an unrivalled portfolio, owning other companies in the publishing arena such as Aberdeen Journals Ltd, Parragon Publishing Limited, Peter Haddock Publishing Ltd and Puzzler Media Holdings Limited, as well as brightsolid.

FRIENDS REUNITED TO LAUNCH TRAVEL SERVICE WITH THOMAS COOK

PRESS RELEASE ~ 3rd December, 2009

FRIENDS REUNITED TO LAUNCH TRAVEL SERVICE WITH THOMAS COOK

Friends Reunited is to launch a co-branded travel service with Thomas Cook, enabling its 20.6 million members to search and book holidays directly through the social networking site.

The service, to go live later this week, will be given its own dedicated tab on the Friends Reunited homepage and will be supported through an email marketing campaign and online display advertising.

Craig Nayman, Commercial Director of Friends Reunited, said: “This partnership fits perfectly with what our members tell us they are interested in; they are already enthusiastically discussing their past trips, making holiday plans and sharing photos. After adding travel guide content to the site earlier in the year it seemed a natural step to enable users to book their next break too, without needing to leave the site.”

David Hilton, Deputy Director of eCommerce at Thomas Cook UK & Ireland, said: “We are delighted to be working in partnership with Friends Reunited. This is a fantastic opportunity for us to display our broad online portfolio of product to a large online audience that has a clear passion for travel.”

Friends Reunited members will get access to all Thomas Cook holiday inventory and that of their agreed partners and will be protected by the usual fulfilment obligations and ABTA terms. The travel pages will provide a range of destination editorial and generic travel content, both in text and video format and will link through to the 570 different Travel Groups set up by Friends Reunited members.

~Ends~
NOTES TO THE EDITOR

About Friends Reunited
Friends Reunited is the original social network with 20.6 million members, of which 2.9 million were added in 2008. It was launched in 2000 as a back-bedroom hobby to put old school friends back in touch with each other and swiftly became a British media phenomenon. In 2005 Friends Reunited was acquired by ITV and in April 2008 dropped its subscription charge and evolved into an interactive social networking site for grown-ups. The Friends Reunited Group, includes Friends Reunited, Genes Reunited and Friends Reunited Dating. ITV announced on 6 August 2009 that it was selling the Group, subject to clearance by the competition authorities, to online innovation business brightsolid a subsidiary of DC Thomson.

For more information call 01883 717468 or email press@friendsreunited.co.uk

FRIENDS REUNITED CHOOSE AD2ONE FOR SALES TASK

PRESS RELEASE ~ 25th November 2009

Friends Reunited, the original social networking site with over 20m registered users, has appointed sales agency AD2ONE to sell advertising across its group of sites (including genealogy site Genes Reunited and Friends Reunited Dating) after a competitive pitch.

Each of the three sites within the Friends Reunited Group are designed to help create strong emotional connections online between people and AD2ONE’s remit will be to increase advertising revenue by selling standard advertising packages across the sites as well as working with advertisers and agencies to develop more integrated campaigns.

Andy Baker, Managing Director of Friends Reunited, said: “We undertook a very thorough pitch process and received three high quality pitches. We wanted to work with AD2ONE as they impressed us the most with their clear commercial thinking, fantastic client-support and operations team and terrific track record with other high-volume, rich-data online clients.”

Jo Pike, AD2ONE’s Commercial Director, commented: “Friends Reunited has been an institution in the world of social networks since 2000 and we’re delighted to have been chosen to work with them. We’re really excited to be working with a group of sites in the social space that reaches such a unique audience of 35+ adults. No other brand can reach this type of mature adult audience, and deliver the same type of onsite targeting”

The win comes during a period of sustained growth for AD2ONE with recent wins including Cineworld and The Beauty Quest adding to a portfolio that already boasts leading sites including Expedia, eBay, Disney and BAA.

~ ENDS ~

About The AD2ONE Group – www.ad2onegroup.com

AD2ONE is an independently owned collection of eight digital sales and marketing agencies. Established in 2000, it now employs over 70 people in offices across Europe, Asia and Australia. The AD2ONE Group has grown from a site representation business to become a market leading provider of digital media sales, creative, design and marketing services.

AD2ONE is run by joint managing directors Julian Miall and Grant Allaway and is a founding member of IASH and a member of the IAB and DMA.

For more information about the company please contact jpike@ad2onegroup.com

Friends Reunited – www.friendsreunited.co.uk

• Friends Reunited is the original social network with 20.6 million members, of which 2.9 million were added in 2008. Launched in 2000 as a back-bedroom hobby to put old school friends back in touch with each other it swiftly became a British media phenomenon. Today, the site is a leading UK social network for grown-ups, funded by advertising.

• Genes Reunited is the UK’s leading, mass-market family history brand with 10 million members and over 650 million names listed. One new name is added to the site every second. The strong membership community is the key to the site’s success, as members help each other find common links and shared relations. Members are also able to search through millions of official census, birth, marriages, death and military records. Increasingly aspects of social networking and genealogy are naturally overlapping and the Group is ideally placed to drive these developments. Genes is funded through subscriptions and pay-per-view.

• Friends Reunited Dating is one of the largest paid-for dating sites in the UK with over one million registered members. It is recognised as an easy to use website, with a friendly user community, somewhere to find a serious relationship with a focus on the 35 years old plus market.

For more information about the company please contact Carolynne Bull-Edwards on 01883 717468 or email press@friendsreunited.co.uk

FRIENDS REUNITED LAUNCH INTEGRATED WINTER TV AD CAMPAIGN

PRESS RELEASE ~ 27th October 2009

FRIENDS REUNITED LAUNCH INTEGRATED WINTER TV AD CAMPAIGN

The Friends Reunited Group is to launch a national TV advertising campaign, promoting its three brands Friends Reunited, Genes Reunited and Friends Reunited Dating, airing for two weeks from the beginning of November.

The two new 30 second adverts are based around typical users’ enjoyable experiences of the websites. Developed by Addiction London, the executions feature a journey between the sites, under the group message of ‘get in touch’. The cheerful testimonial style is set to a backdrop of virtual interactions, echoing the onsite experience.

Jonathan Clark, Head of Friends Reunited, said: “Members’ natural movement between our three services has always been a crucial driver to the business. Presenting the brands closely together in this way helps us get the most out of each 30 second spot, whilst at the same time being true to the onsite experience and containing a strong call to action.

“We’ve explicitly shown the movement between the site’s tabs. With just under 4 million people visiting our websites each month, we want to further nudge them to a greater breadth, depth and regularity of usage. This fully supports our business model, which is a combination of subscription and ad funded services, so we directly generate revenues from increased visits.”

Martin Delamere, Creative Director at Addiction London, said “We wanted to help people imagine what they could do with the family of brands. We decided on an animation style that visually supported the positive story that users report whilst also evoking the actual website. The possibilities for users of the brands are dramatised by the approachable, illustrative icons. We wanted the quality, detail and relaxed tone of the communication to reflect the user experience”.

Media planning by Manning Gottlieb OMD Ltd uses DRTV as a cost efficient channel to target the Group’s audience of 40+ with high frequency of exposure to maximise both response and awareness. The DRTV campaign will be supported by integrated online activity, email marketing and onsite collateral.
~Ends~
NOTES TO THE EDITOR –

About Friends Reunited
Friends Reunited is the original social network with 20.6 million members, of which 2.9 million were added in 2008. It was launched in 2000 as a back-bedroom hobby to put old school friends back in touch with each other and swiftly became a British media phenomenon. In 2005 Friends Reunited was acquired by ITV and in April 2008 dropped its subscription charge and evolved into an interactive social networking site for grown-ups. The Friends Reunited Group, includes Friends Reunited, Genes Reunited and Friends Reunited Dating. ITV announced on 6 August 2009 that it was selling the Group, subject to clearance by the competition authorities, to online innovation business brightsolid a subsidiary of DC Thomson.

For more information contact Carolynne Bull-Edwards

on: 01883 717468 or email press@friendsreunited.co.uk